Good Job, Brain! is a free weekly clean* audio podcast that's part quiz show & part offbeat news. It's the ultimate nutrition for your brain. So eat up!

*no explicit language. But poop does come up sometimes all the time.


//  ON iTUNES  

//  ON Stitcher 

//  ON SoundCloud 

//  PODCAST RSS 

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WHO ARE YOU PEOPLE?

KAREN // @momopeche

Game geek, candyfreak, bad runner.  

EXPERTISE: Geography, Hip Hop, Dogs, Patrick Swayze, Scout

 

COLIN // @colin13

Cannot tolerate lines that are not 100% parallel or 100% perpendicular.

EXPERTISE: Classic Rock, Academy Awards, NBA, Star Wars, Sniper

 

DANA // @ItsKindaSweet

Kinda sweet, kinda hilarious. Game designer extraordinaire.  

EXPERTISE: Literature, Indie Rock, Pop Culture, New Zealand, Prince, Medic

 

CHRIS // @kobunheat

Walking retro videogame almanac. Ravenclaw.  

EXPERTISE: US government, James Taylor, videogames, Spy

Wednesday
Apr022014

Podcast Statistics, Downloads, & Metrics

Hi all, Karen here! I figured I'd share GJB podcast statistics with everyone. Even though podcasts have been around for years now, it seems like there's still an air of mystery and misreporting regarding measuring podcast performance. And I'm hypothesizing that because podcasters themselves aren't really sure, they're less inclined to make their podcast numbers public. Are these numbers high? Low? What's the norm? Are downloads more important than stream plays? What's better - measuring monthly stats or weekly stats? Double rainbow - WHAT DOES IT MEAN?

Obviously, I don't have any of these answers but what I do have are GJB numbers for curious minds out there. Feel free to cite or use this info if it helps!

 

FOR THE MONTH OF JANUARY 2014

Downloads: 259,737
Stitcher Downloads: 20,988
Soundcloud plays: 49,000

 

It's safe to assume that someone who downloaded an episode from iTunes probably aren't listening to the same episode off of Stitcher, and Soundcloud stats are based off of number of stream plays rather than downloads. So as you can see, it's a bit messy when figuring out just how many people are listening to the show, and figuring out what your real reach is. There are people who might listen or download one episode multiple times - but there are also families and groups of people who listen off of one iTunes download all at the same time. We just hit 1 million followers on Soundcloud, and even though it's not an easy feat, I doubt all 1 million of those people are actively and consistently listening to the show.

 

Anyways, like I said - just total double rainbow. :)

 

 

 

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Reader Comments (2)

Thanks for posting these numbers. I find the attempt to track podcast metrics fascinating and utterly mystifying.

April 2, 2014 | Unregistered CommenterBryce

Oh, come on, guys! You as well? According to BBC, the spaghetti harvest took place in Switzerland, not Sweden. Sure, the names sound similar [they don't, but I have no argument, since they get confused all the time, even though one of them is one whole syllable longer], but about 99% of people who get the two confused are either American or Canadian. What's up with that? Not to mention it's like confusing Kristen Bell with Christian Bale.

April 3, 2014 | Unregistered CommenterMorden

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